Would a stranger get it?
Open the page on your phone. What do you offer, who is it for, and what happens next? If you need to explain it out loud, the page has work to do.
AHMED ABOULFATH / THE WORK. THE NUMBERS. THE LESSONS.Big budgets.
Big budgets.
Better questions.
Let’s make
something move.
Four-figure daily ad budgets. Google, Meta, and a healthy obsession with what happens after the click.
I love it when a campaign starts making sense. The right people show up. Enquiries get better. The return starts justifying the spend. And yes—let’s be honest—we want the business to make money. Profitably. That’s the feeling I chase. The road there? A little less tidy.
Want a fresh pair of eyes? Free audit ↗
A BIGGER BUDGET.A BETTER QUESTION.GITEX AFRICA / THE PERSON BEHIND THE NUMBERS
CASABLANCA ROOTS. DUBAI PERSPECTIVES. CURIOSITY EVERYWHERE.SCROLL A LITTLE. GET TO KNOW ME. ↓
Make Every
Effort Deliver.
“Meed comes from Ahmed, but I gave it a meaning: Make Every Effort Deliver. That’s how I approach marketing—every move should count.”
M / E / E / D
“Deliver” doesn’t mean I win every time.
It means I owe the effort an honest answer: what happened, and what comes next?
01 / WHEN THE BUDGET STOPS FEELING ABSTRACT.The money is real.
The money is real.
So is the person
waiting for a result.
Four-figure daily budgets change how you look at a small decision.
A search term. A landing-page headline. The event marked as a conversion. Small things, until money keeps moving through them.
I work with Google Ads, Meta Ads, SEO and tracking. But knowing which buttons to press is only the start. Knowing what deserves the next dirham—or euro—is the harder question.
Spend brings data.
Attention brings understanding.
02 / THE RETURN IS THE INTERESTING PART.More revenue?
More revenue?
Great.
What did we keep?
I like a better ROAS as much as the next marketer.
I just have a few follow-up questions.
We’re here to make money, not just keep a dashboard entertained. Did those sales leave enough margin? Were the leads any good? Did the customer come back? Because a big revenue number can be very good at distracting us from a small amount left over.
ROAS, CPL, conversion rate—I work with them every day. GA4 and GTM help me check what happened. But if the dashboard is celebrating and the business owner isn’t, we’re not finished.
A lower CPL is a good question, not the whole answer.
Would you still celebrate a 20% drop if the enquiries stopped being relevant?An example to think about, not a claimed campaign result.
“Can you run
the ads?”
Yes. Should I?
I’ve told clients I wouldn’t promote an offer. Not because I disliked the product. Because the numbers didn’t leave them a sensible way to make money.
Paying me to send more people into that problem wouldn’t magically solve it.
I’d rather have an awkward conversation now than send you a beautiful report about money you shouldn’t have spent.
HONESTY FIRST. EVEN WHEN IT MAKES THE CALL A LITTLE QUIET.LIKES ARE NICE.
Try paying an invoice with them.
Let’s make the marketing earn its keep.
03 / THE PART A PORTFOLIO USUALLY SKIPS.Yes, I’ve failed.
Yes, I’ve failed.
I’m still
paying attention.
Some ideas landed. Some absolutely didn’t.
I’m not airbrushing that bit.
I’ve failed. And yes, it’s annoying when the idea you really liked is the one reality doesn’t like back. You can defend it in a meeting. You can’t argue it into working.
So I go back through the journey. The promise. The audience. The page. The tracking. Somewhere in there is a more useful answer than “let’s just spend more.”
That’s why I get my hands into copy, landing pages, acquisition, tracking and automation. The good part is the next move: a clearer idea, a better test, something worth trying again.
04 / CASABLANCA. DUBAI. STILL ASKING QUESTIONS.I know my tools.
I know my tools.
You know
your world.
That’s a useful place for a conversation to start.
Casablanca is home. Dubai is another part of my story. Different places remind me how quickly “everyone does it this way” stops being true. Different languages. Different habits. Different reasons to trust a business.
I can bring the acquisition experience. You can tell me what outsiders get wrong about your niche. There’s usually something worth finding between the two.
THERE’S A PERSON HERE, TOO.
There’s more
to a person
than their KPIs.
I care about the work.
I also need space to see it clearly.
STILL HERE?
Good. Let’s make this scroll useful to your business.
↓Your next improvement
might need less spend.
Try these before you increase a budget. They cost a little attention.
Does the page match the ad?
Click your own campaign. The visitor came for a specific promise. Make sure they don’t have to search for it all over again.
What counts as a win?
A click on “send” isn’t always a completed enquiry. Check your conversion event before you ask the algorithm to find more of it.
Ask the last person who bought.
“What nearly stopped you?” Their answer might be more useful than your next brainstorm.
From the first order
to the next enquiry.
Here’s some of the work.
Smmpan went from zero to its first paid orders. Europe Cab brings the whole digital journey into the picture. Other projects ask different questions. Explore the ones closest to yours.
SELECTED COLLABORATIONS / 01—08Different businesses.
Different businesses.
Same growth mindset.
Local services. Digital products. Brands finding their voice.
A closer look at the work I bring to the table.
08 PROJECTS
Europe Cab01 / 08
EUROPE CAB / BOOKING JOURNEYYour next destination.
Paris · Airports · Disneyland↗
ACQUISITION
IN MOTION
ILLUSTRATIVE PROJECT VISUALACQUISITION ↗
TRANSPORT · FRANCE↗
Europe Cab
One presence. Every step to the booking.
MY ROLE
Digital marketing, website & tracking
Explore the project
PROJECT BRANDINGI work across Europe Cab’s digital marketing presence: the website, acquisition, tracking and the journey that turns interest into a booking conversation.
- Website & booking journey
- Google Ads & Meta Ads
- Conversion tracking
Taxi Montévrain02 / 08
MONTÉVRAIN / LOCAL DISCOVERYSearch. Discover. Book.
Local intent → direct conversation↗
RIGHT PLACE.
RIGHT MOMENT.
ILLUSTRATIVE PROJECT VISUALSEO ↗
LOCAL SERVICES · FRANCE↗
Taxi Montévrain
Meet the passenger at the moment of search.
MY ROLE
Local SEO & search visibility
Explore the project
I worked on Taxi Montévrain’s SEO presence around Montévrain and local transport searches, connecting discovery with a direct booking journey.
- Local search visibility
- Relevant search intent
- A direct booking journey
Trading Arrow03 / 08
TRADING ARROW / RESEARCHClarity is
the advantage.
the advantage.
Search intent↗Compare options↗Explore the details↗
↗
RESEARCH FIRST.
DISCOVERY NEXT.
DISCOVERY NEXT.
ILLUSTRATIVE PROJECT VISUALSEO ↗
COMPARISON PLATFORM↗
Trading Arrow
Turn search intent into useful comparisons.
MY ROLE
SEO & organic visibility
Explore the project
I work on the SEO presence of Trading Arrow, a trading-platform comparison project. The focus is helping people discover relevant comparison and research content through search.
- Organic discovery
- Comparison content
- Search intent
Smmpan04 / 08
01 / THE IDEABuild.
02 / GO LIVELaunch.
03 / THE MILESTONEFirst
orders.
orders.
FROM ZERO TO REAL CUSTOMERS ↗
A PRODUCT.
IN THE WORLD.
IN THE WORLD.
ILLUSTRATIVE PROJECT VISUALPRODUCT & CONSULTING ↗
OWN PRODUCT · LAUNCH↗
Smmpan
From zero to the first paying customers.
MY ROLE
Product launch & digital acquisition
Explore the project
We built and launched the panel from zero, taking it through its first users and paid orders. My work connected the offer, online experience and acquisition.
- Product launch
- Customer journey
- First users & paid orders
Wayo Ads05 / 08
BBRANDS
CCREATORS
Outreach.
Connection.
Collaboration.
Connection.
Collaboration.
ILLUSTRATIVE PROJECT VISUALACQUISITION ↗
CREATOR ECONOMY↗
Wayo Ads
Find the fit. Build the relationship.
MY ROLE
Digital marketing, outreach & influencers
Explore the project
PROJECT BRANDINGAt Wayo Ads, I worked as a Digital Marketing Specialist, carried out client outreach, and managed relationships with influencers as part of the platform’s growth activity.
- Client outreach
- Influencer management
- Digital marketing
CME Colombes06 / 08
ILLUSTRATIVE PROJECT VISUALSOCIAL ↗
SOCIAL MEDIA PRESENCE↗
CME Colombes
A more consistent presence. A clearer voice.
MY ROLE
Social media presence
Explore the project
I worked on CME Colombes’ social media presence, helping the business communicate its activity and build a more consistent presence online.
- Social media presence
- Brand communication
- Online visibility
Beauty Chic07 / 08
ILLUSTRATIVE PROJECT VISUALSOCIAL ↗
BEAUTY · DIGITAL PRESENCE↗
Beauty Chic
Make the brand worth discovering.
MY ROLE
Digital presence & growth support
Explore the project
We helped Beauty Chic grow its online presence, bringing attention to the business and how it presents itself to potential customers.
- Brand visibility
- Digital presence
- Growth support
Biznex08 / 08
♟
STRATEGY → EXECUTIONMake the
next move
matter.
next move
matter.
ILLUSTRATIVE PROJECT VISUALPRODUCT & CONSULTING ↗
DIGITAL MARKETING CONSULTING↗
Biznex
Bring strategy closer to execution.
MY ROLE
Digital marketing consultant
Explore the project
PROJECT BRANDINGAt Biznex, I work as a digital marketing consultant, connecting acquisition, websites, SEO and measurement around the business challenge.
- Growth strategy
- Acquisition & websites
- SEO & measurement
A CONVERSATION CAN BE A BEGINNING.An idea worth
An idea worth
talking about?
If one of these projects brings a question to mind, I’d be glad to hear it.
Talk to me on WhatsApp ↗What’s the thing
you can’t quite
figure out?
The campaign that gets clicks but no customers? The business people love once they find it—but nobody seems to find? Or an idea you’re not sure how to test?
Tell me about it. You might become a client. We might just exchange ideas. I might learn something from you. I’m interested in the conversation either way.
NO PITCH REQUIRED. ON EITHER SIDE.Send me your site.
I’ll bring
a fresh pair of eyes.
A free first look at your website and customer journey. Tell me what you sell and where you feel stuck. I’ll share what stands out and where I’d start.
No giant questionnaire. No obligation to hire me. Just something useful to start the conversation.
Get a free audit on WhatsApp ↗